Founded by Dylan Hartigan and George Langham in 2015, Oiboy is a South London based brand that focuses on bootlegging popular brands.
“Talent borrows, genius steals”
“We grew up on the same street at home , and later realised we both had the same interest in design.
I'm a full time student studying graphic design and George is a full time graphic designer. We started creating bootlegs as be both appreciated humour within design, recreating logo's/brands that we were familiar with growing up, it was british culture and surroundings that we were truly interested in and thought why not create a brand based on these stereotypes, changing designs using subtle humour and using well known local terminology. We started off with brokelads and then they all started to fall into place, becoming somewhat of a competition between us, who could get the next suitable bootleg, that would be good enough to follow the last. Our brand ethos/slogan is "talent borrows, genius steals" which is stolen from oscar wilde.”
- Dylan Hartigan
"Oiboy is bringing the sharpest satirical edge to fashion's bootlegging trend, the label's arch re-workings of household names on tees,
such as it's geezer-chic 'Darling' play on the Carling Lager logo and it's 'Brokelads' anagram of Ladbrokes,
are beautifully clever yet simple and stark".
- British GQ Style
https://www.instagram.com/oiboy_/
https://www.facebook.com/oiboyclothing
“Talent borrows, genius steals”
“We grew up on the same street at home , and later realised we both had the same interest in design.
I'm a full time student studying graphic design and George is a full time graphic designer. We started creating bootlegs as be both appreciated humour within design, recreating logo's/brands that we were familiar with growing up, it was british culture and surroundings that we were truly interested in and thought why not create a brand based on these stereotypes, changing designs using subtle humour and using well known local terminology. We started off with brokelads and then they all started to fall into place, becoming somewhat of a competition between us, who could get the next suitable bootleg, that would be good enough to follow the last. Our brand ethos/slogan is "talent borrows, genius steals" which is stolen from oscar wilde.”
- Dylan Hartigan
"Oiboy is bringing the sharpest satirical edge to fashion's bootlegging trend, the label's arch re-workings of household names on tees,
such as it's geezer-chic 'Darling' play on the Carling Lager logo and it's 'Brokelads' anagram of Ladbrokes,
are beautifully clever yet simple and stark".
- British GQ Style
https://www.instagram.com/oiboy_/
https://www.facebook.com/oiboyclothing